Many websites have extremely long and complicated Privacy pages that nobody ever reads. Often because they are so complicated that nobody can understand them. Well this page is going to be different. I am going to explain, in English what goes on in the workings of this website (and almost every website that you visit) and how this relates to your data, and privacy.

We take your privacy and security very seriously. We shop online, we understand. I hope this page puts your mind at rest.

1. Google Analytics

Every website uses some kind of analytics software. We use Google, as do the vast majority of websites. It tells us everything we need to know. For example; how many visitors have we had this month, did they find us Facebook or Google search, how many pages did they visit, what pages did they visit. It is invaluable, you could not run a website without it.

Why do I care about this?

Well, in order to track all of this information the Google Analytics software puts a tiny piece of code in your browser, a cookie. If you are reading this we will be able to tell if you are new visitor, or if you have been to Response .? before.

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners  tags to record information about the page a user has seen, for example the URL of the page. The Google Analytics tags use Cookies to “remember” what a user has done on previous pages / interactions with the website.


You can delete this cookie at any time. If fact, it’s a good idea to take a look at what cookies are in your browser from time to time and decide which ones you want to keep.

The data collected is not personal data. It is anonymous demographic data. 

2. Email Marketing

This is the only data that we actually store. But, we always ask you first, and you can ask us to delete it at any time.

Most websites do this. We use and 3rd party software provider to collect the name and email address of customers and other website visitors that opt in to receiving a newsletter and product updates.

There is a newsletter sign up form on most of our pages, this is totally optional. At the checkout there is an option to sign up for the newsletter that is checked by default. If you you never want to hear from us again… uncheck the box. 

3. Advertising Platforms

This is the one that concerns people the most because it can feel a little creepy. We understand that. I’ll try and explain the process.

It’s happened to all of us. If you use the internet a lot it will happen to you every day. You visit a website and later that day or over the coming days and weeks you see adverts for that website, or similar websites, everywhere.

In much the same way as Google Analytics places a cookie in your web browser (outlined in number 1 above) websites use Facebook, Google, Twitter and any of the other platforms that have advertising capabilities to track their visitor behavior.

With this data they can show adverts to the right people, even when they leave the website. They can show them Facebook posts, tweets and even adverts on other websites through the Google Display network.

Again, you can delete this cookie from your browser at any time.

4. Your Credit/debit Card Details

This one is easy. We never see your credit card number, EVER, for any reason. I don’t think we could even if we wanted to.

We use PayPal and Stripe to process our online orders. PayPal and Stripe are the two leading internet payment service providers. They are also the most secure. This gives our customers full peace of mind when shopping at Our website if fully secure and encrypted. Customers personal details are never shared with any third parties. Only the email addresses for those who have subscribed to our newsletters are kept on file.